Thought-provoking, at least
Why So Many People Can't Make Decisions
PEOPLE WHO SEE THE WORLD AS BLACK AND WHITE TEND TO...
Speak their mind or make quick decisions.
Be more predictable in making decisions (e.g., who they vote for).
Be less anxious about making wrong choices.
Have relationship conflicts that are less drawn out.
Be less likely to consider others' points of view.
PEOPLE WHO SEE THE WORLD IN SHADES OF GRAY TEND TO....
Procrastinate or avoid making decisions if possible.
Feel more regret after making decisions.
Be thoughtful about making the right choice.
Stay longer in unhappy relationships.
Appreciate multiple points of view
April 25, 2010
Decisions, Decisions . . .
It May Not Sound Rational, But Experts Say Emotions and Gut Feelings Are More Important Than Intellect in Making Choices
"For a long time people have said that the best way to make a decision is to be rational," Lehrer said. "And yet, in recent years, scientists have discovered that the rational brain can only take in a few bits of information at any given moment. So, you start giving it too much information and it starts to short-circuit and sputter."
To eliminate sputtering when faced with complex decisions - buying a car, computer, or even a house - Lehrer says stop all that thinking . . . just go for it!I've noticed that at work...customers overwhelmed with options, which prompts them to delay purchasing the product in order to "think about it".Even experts on decisions are not immune.
"This is a slightly embarrassing confession," said Lehrer, "but I got interested in the subject in large part because of my own chronic indecision. I was the type of guy who would walk into a drug store for toothpaste and lose an entire afternoon."
Don't tell Baskin Robbins, famous for its 31 flavor campaign, but in fact more choices may make an actual purchase less likely, as Professor Iyengar discovered with her supermarket "Jam Experiment."
In one display, she put out six samples of jam. In another, 24.
Result: Shoppers mobbed the table with 24 varieties . . . BUT they were 10 times more likely to buy jam when they were staring at only six.
"Everybody wants to go to that store that offers you a thousand options, and that's the best recipe to walk into that store and walk out and buy nothing," she said.
I also remember going to a cafe years ago with a man who defected from the Soviet Union and we were looking at the menu of teas and coffees. "So many little decisions here in America EVERY day ". Yes, there is definitely a downside to so many options.