Article in The Packer ("the fresh fruit and vegetable industry's leading source for news, information and analysis"):
Rachael Flatt, U.S. figure skating national champion and Olympic skater, is spokeswoman for the [Colorado Potato Administrative] committee this year.
The annual Monte Vista Potato Festival is scheduled for Sept. 11. It’s a free festival offering farm and warehouse tours, games and activities, and recipe contests, Ehrlich said. Flatt is expected to sign autographs and might participate in a cooking competition. There were 150-200 people on farm tours last year, Ehrlich said.

Ehrlich said the committee has lots of ideas for ways that Flatt can help promote Colorado potatoes. He said he hopes she’ll be involved in some television advertisements, in-store promotions and the Produce for Kids fall campaign.