Who is the "we" who would make skating popular again? Fans? Governing bodies? Media? Skaters?
Popular where? Should "in the US" be added to the thread title or initial post?
Popular among whom? Potential participants? Potential diehard fans who would buy tickets to events and/or pay for TV or online video coverage? Casual fans who would tune in to watch advertiser-supported broadcasts in prime time?
Is the goal to have the highest possible viewership for television broadcasts, regardless of the quality of the skating or the quality of the viewers' understanding of what they're watching?
Or is the goal to have a coherent system of rules so skaters can know what to work on and expect to be judged fairly, and compensated fairly to the extent that they as individuals attract fans and sponsors to the sport, and knowledgeable media coverage so that fans can learn to appreciate competitive figure skating on its own terms instead of trying to understand it as if it were a pure artform or a pure technical contest?
Is or should nationalism be important?
Does "skating" include only competitive singles, pairs, and ice dance as they now exist, or should shows and entertainment-oriented pro competitions, or other disciplines such as synchronized skating or theatre on ice or school figures or elements contests that have or have had a following among participants but have never been widely popular as spectator sport also be considered?