(From their Wikipedia entry)iamamiwhoami is an anonymous electronic music project featuring a female lead singer and found in 2009. It was promoted through a viral campaign on YouTube. On 4 December 2009, a surreal clip less than a minute long appeared on YouTube submitted by iamamiwhoami. The clip was forwarded to several known blogger as well as music journalists. A second soon appeared and then a third. By then, Chris Cantalini and MTV writer James Montgomery picked up on the clips fueling speculation that had been building in blogs.
All videos here
(Watch them in the order they were posted - so oldest to newest - as they have a sort of story unfolding)
This whole saga is just so fascinating.
Totally novel way of promoting music. Sending the videos to music bloggers and journalists was the only thing that was done.
The music is available on Itunes and Amazon and it seems it was sent directly by the artist, bypassing the music label.
The project is anonymous. It seems apparent by now that it's Jonna Lee (although her management denies that) but nothing is official as of yet and blogs are full of wild speculations.
A lot of people genuinely thought it was Christina Aguilera at some stage, which I find absolutely hilarious. As if she is bright enough to come up with this kind of stuff and as if her record label would ever let her do this.
Both the videos and the music are extremely interesting and just excellent visually. There is a strong concept behind them and they sort of have a story unfolding.
Again lots of room for speculation as to what the numbers, animals and all other symbols featured mean.
One video has been released each month so far. I'm wondering where this is going to go.
Also, the wider implications of this project are interesting. Is going viral and bypassing the record industry the way to go for music artists, in the age of the internet?