Westjet Christmas Miracle

Discussion in 'Off The Beaten Track' started by Really, Dec 10, 2013.

  1. Really

    Really No longer just a "well-known member" Yay!

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  2. shutterbug

    shutterbug Well-Known Member

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    I just watched it a few minutes ago. Cue the waterworks! :lol: Very sweet. And very effective marketing. ;)
     
  3. KatieC

    KatieC Well-Known Member

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    Very nice. I saw my airport in there. I wish they still flew to where I want to go.
     
  4. *Jen*

    *Jen* Well-Known Member

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    They really did that?! That must have cost a lot for two flights! Very sweet :D
     
  5. DAngel

    DAngel Active Member

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    Indeed :)

    Are they all actors?
     
  6. shutterbug

    shutterbug Well-Known Member

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    No, I don't think any of them are actors. But it sure makes you feel all warm and fuzzy toward Westjet. :) And with the holiday travel season approaching, that's not a bad thing......
     
  7. DAngel

    DAngel Active Member

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    Yes, I do think the ad is very well made. Hits all the right note :)
     
  8. Japanfan

    Japanfan Well-Known Member

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    So the passengers on two flights got their Christmas wish, whatever it was? A whole lot more people who also are flying with Westjet this holiday season don't get a gift. nothing.

    I think it would have been better for Westjet to have put the money it spent on gifts into discounts, or to get people who couldn't afford to fly a free trip.
     
  9. Angelskates

    Angelskates Well-Known Member

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    I agree. Good advertisement (not just for Westjet, but also Best Buy etc.), as far as the feel good factor, but they could have helped more people, and used the money better, I think. I tend towards spreading money out, than giving a limited few extravagance.
     
  10. *Jen*

    *Jen* Well-Known Member

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    They could have, but they are a business and not a charity. You an almost guarantee that the passengers on those flights are going to be loyal customers for a very long time, whereas those who couldn't afford to fly...wouldn't be.

    I agree they could have used the money better, but really, it is just a form of advertising :)
     
  11. Angelskates

    Angelskates Well-Known Member

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    True, but using the profits they used for this to lower actual flight prices may gain even more customers, both short term (if they were over Christmas only) or long term (if they lowered prices long-term), and new customers (these ones were obviously already customers) too). Of course, not as feel good as this.
     
  12. Really

    Really No longer just a "well-known member" Yay!

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    I guess it's true that no good deed goes unpunished...
     
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  13. Angelskates

    Angelskates Well-Known Member

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    Advertisements are judged. Good deeds are deeds done with the giver giving for the sake of giving, not in order to receive (at least not to make a profit). This deed was done so the giver could receive something in return, without which the giver would not have given. It's an advertisement, done for financial gain. Sure, it's great that some customers received free stuff, but I am judging the advertisement for what it is, an advertisement with a feel good factor, in which some current customers benefited in order to increase the return and profile of the advertisement for Westjet. That's what makes it a great advertisement; the feel good aspect is what makes it spread.
     
  14. Jenny

    Jenny From the Bloc

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    Indeed. It seems every time a company does something nice, there are some who say "not good enough" and want to direct where the money should go. Newsflash folks, this was not a charitable initiative, but rather a fun surprise for some of their customers, not to mention a great project for their employees. I just flew WestJet in the past few days, and the difference is remarkable - employees are motivated, friendly, focused on their customer, and fun to fly with.

    In what universe is a company obliged to give all their customers the same benefits/discounts/surprises? On any given flight, dozens of different fares have been paid for the same seats already, and if a couple of people are lucky enough to get an upgrade, or a flight attendant decides to slip a kid an extra candy bar, so be it - doesn't mean everyone on every flight should get one.

    This was a random act of kindness and holiday spirit, a little bigger than most, but no different than other people and companies who decide that it's fun to do something nice for others now and then.

    And for those who think WestJet should have spent their money differently, you might want to have a look at how they already are.
     
  15. nursebetty

    nursebetty New Member

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    They are trying to inspire us to do a good deed or two.
     
  16. Mayra

    Mayra Well-Known Member

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    What a feel good ad, I loved it! :cheer:

    The world needs more acts of kindness from corporations, each other and the like. It doesn't matter how big or small, it's appreciated. :respec:
     
  17. Simone411

    Simone411 aka IceSkate98

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    I look at it like this. I think it was very nice of them because they didn't have to do anything at all, and it made a lot of people very happy this Christmas. :)
     
  18. skatesindreams

    skatesindreams Well-Known Member

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    I can't believe the cynical comments by some posters.
     
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  19. *Jen*

    *Jen* Well-Known Member

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    ITA. There are a million different ways they could have spent that money, so of course they could have directed it differently...but they didn't have to do anything at all and I still think it's really sweet :)
     
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  20. Angelskates

    Angelskates Well-Known Member

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    :huh: No one has said they have an obligation to give all their customers the same benefits/discounts/surprises.
     
  21. Bailey_

    Bailey_ Guest

    I love this! Great marketing. Christmas Cheer. Made my day:)
     
  22. dardar1126

    dardar1126 Well-Known Member

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    I would have asked for a condo on Beacon Hill (Boston, MA)! :p
     
  23. Really

    Really No longer just a "well-known member" Yay!

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    Thanks, Jenny. I somehow doubt that the amount Westjet spent on two planeloads of gifts would amount to much of a fare discount anyways. I'd like to think the attitude at Westjet could be contagious if even on a much smaller scale...

    Merry Christmas / Happy Holidays...
     
  24. Jenny

    Jenny From the Bloc

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    Then I guess I misinterpreted this:

     
  25. GarrAarghHrumph

    GarrAarghHrumph I can kill you with my brain

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    This was mainly done for the publicity. This wasn't them trying to build loyalty with this small group of customers. It wasn't really about spreading the wealth, either. It's about getting the publicity. Look at all press they've gotten, and all the buzz. The same amount of advertising would have cost them millions.
     
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  26. Jenny

    Jenny From the Bloc

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    I think there's more to it than that. Yes, they certainly hit a home run on the publicity front, but my bet is there is also a huge effect internally. The looks on the employees faces in video says it all - they were having a great time, and glad to have the opportunity to spread some Christmas joy and make some people very, very happy. The boost to employee morale and the team building value of this initiative is immeasurable - even those who didn't participate directly have to be feeling really proud right now, and I imagine that there are many others out there thinking THAT's the kind of company I want to work.

    The loyalty factor could also go way beyond the people who were on those flights. As I said above I flew on WestJet for a round trip last week, only the second time I've flown with them. Like the first time, the experience was excellent from start to finish - and now seeing this video just cements my intention to fly with them whenever the opportunity arises, and to recommend them to others.

    I also think that WestJet and others like them are sparking a bit of revolution in the industry. In Canada for example, one airline has had a stranglehold on the market for some time, and their reputation for crappy service is widespread. With startups like WestJet and Porter boldly doing business differently, it's forcing Air Canada and the other big guys to put more effort into customer service, and employee relations for that matter.

    From a business standpoint, this is a good demonstration of corporate values and of approach to doing business - which can go a long way in attracting and retaining business partners, and securing competitive contracts. The publicity matters less in this case - just the fact of them doing this is plenty.

    And given the number of shares I'm seeing on Facebook from friends who've never heard of WestJet let alone flown with them, I think they've done a nice job in simply spreading Christmas joy. Is that such a bad thing?
     
  27. Japanfan

    Japanfan Well-Known Member

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    Westjet entered the Canadian airline market in 1996, serving Western Canada, then expanded tremendously in the 2000s to become a full national and international carrier. So it is hardly a start-up. And it has earned a good market share as competition to Air Canada.
     
  28. dardar1126

    dardar1126 Well-Known Member

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    Saw a news report about this gift giving...and one of the funniest stories was about a guy who didn't take the whole "tell Santa what you want for XMAS" seriously, and said he wanted socks and underwear. So, when he got to that luggage carousel and found his present, sure enough, it was SOCKS AND UNDERWEAR! :lol:
     
  29. DAngel

    DAngel Active Member

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    Some people seem to want to have it both ways... It's an ad/publicity/marketing so they shouldn't be criticized for giving extravagant things to the (already) haves, but analyze/criticize the ad, then you're a cynic for criticizing a good deed.

    I don't celebrate Christmas and have no sentimental values about Christmas. So maybe that's why I don't get all warm and fuzzy about Westjet and am more "cynical" about it. Still, a :kickass: marketing campaign.
     
  30. *Jen*

    *Jen* Well-Known Member

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    Westjet 1996 v Air Canada in 1936...and they only went national in the past decade? You're kind of proving Jenny's point here! It's newer, has a different business model and has gained enough market share to shake up the competition.

    I wish they flew here! Not for the presents, I couldn't care less about that. But the airline industry here needs a company like Westjet to shake up the anti-competitive stranglehold the two main airlines have.