Okay I'm answering as a Scot and if you showed a picture of Eve Muirhead to most of my friends I'd seriously doubt they'd know who she is. (I could pick her out because I was Winter Olympics crazy and she has really distinctive blue eyes and a great bitch-face to rival any top level ice dancer). My brother moved to Canada last June and triumphantly told me that nobody he knew talked about ice skating or had heard of Tessa and Scott. We had literally just had the conversation about it over Skype when the next week he reluctantly tweeted me the pic of the big Tessa and Scott banner in the Eaton Centre and then admitted that his girlfriend was forcing him to watch Tessa and Scott at the Olympics. He's now, rather sportingly, being dragged by me and the girlfriend to see CSOI when I'm over in Canada later in the month. He has since reluctantly admitted that Tessa and Scott ARE famous in Canada!