Agree and disagree. First, from a financial perspective, I'm sure its not reaching its target market, that is, a market you can sell to ie. 18 - 35 years old. Why, because they are the ones less set in their ways in terms of purchasing of good and services and therefore desirable to advertisers. Older people are much less likely to change financial institutions etc. There is lots of press on this and a problem that is shared by some other sports such as curling. Second, raw numbers in prime time have not declined significantly for other shows and sports. And lastly, I'd say 600K in prime time on a saturday night on the main CTV network is not very good. Can probably draw that for a rerun of one of their other programs. Plus another factor is that it must cost CTV to produce FS events. I've been to events and seen the TV trailers. That can't be cheap.