PyeongChang 2018 Logo Unvelied

Discussion in 'Other Sports' started by allezfred, May 3, 2013.

  1. allezfred

    allezfred Prick Admin Staff Member

    Joined:
    Sep 1, 2003
    Messages:
    42,856
  2. Zemgirl

    Zemgirl Well-Known Member

    Joined:
    Jul 13, 2009
    Messages:
    4,957
    Blah, but still not as bad as London 2012.

    What was the last really good Olympic logo, anyway?
     
  3. Whitneyskates

    Whitneyskates Well-Known Member

    Joined:
    Oct 20, 2012
    Messages:
    1,009
    I really liked Athens 's logo and tend to think of it as the last great Olympic logo. Beijing and Torino's were ok, but I didn't really care all that much for Vancouver or London's, and Sochi's isn't really a logo, it's a website address.

    I really thought PyeongChang would come up with something great, considering how long they've wanted these games. I like the idea of using Korean characters, but there had to have been a more stylish way to do that. Right now, the logo looks a cross between something created in MS Paint and a convoluted game of hangman.
     
  4. allezfred

    allezfred Prick Admin Staff Member

    Joined:
    Sep 1, 2003
    Messages:
    42,856
    Nagano's "Snowflower" is my choice. Loved the way they incorporated all the sports into the design.
     
  5. Rob

    Rob Beach Bum

    Joined:
    May 24, 2002
    Messages:
    13,255
    I think Nagano's might be my favorite of all time.
     
  6. Anita18

    Anita18 Well-Known Member

    Joined:
    Apr 22, 2001
    Messages:
    11,079
    Olympic logos are so hard to do, since you have to please everybody (which is a fool's errand) and the overall themes are always the same. There's only so much you can do.

    But still, :yikes:

    I was hoping we'd see some branding examples. Sometimes when the logo is terrible, the overall branding is not so horrid. The London Games branding was all right even if the logo itself was :huh:
     
  7. Zemgirl

    Zemgirl Well-Known Member

    Joined:
    Jul 13, 2009
    Messages:
    4,957
    In what way was London a relatively successful example of Olympic branding? I'm genuinely curious, because in terms of design, just about everything looked hideously ugly to me - not just the logo, but also the color scheme, the fonts used, even the podiums. It's no good to have a consistent concept if that concept is so unappealing. And I don't think it really made people think of London in a different way; it's not like London needed an image boost.

    I didn't like everything in Vancouver, but I do appreciate that a lot of thought went into making the local culture and heritage a part of the games.

    Barcelona is probably the best example of a city that leveraged the Olympics well and really benefited from it afterward.
     
  8. Ozzisk8tr

    Ozzisk8tr Well-Known Member

    Joined:
    Oct 21, 2004
    Messages:
    3,929
    It looks like an emoticon for "average" face as opposed to smiley face. Hideous.
     
  9. susan6

    susan6 Well-Known Member

    Joined:
    May 24, 2002
    Messages:
    3,694
    The logo has an asterisk on it....I wonder if there will be a bunch of questionable victories and drug skandals that mean the victors' records will have asterisks....
     
  10. FunnyBut

    FunnyBut Well-Known Member

    Joined:
    Mar 31, 2002
    Messages:
    4,361
    Was it designed on a Etch-A-Sktech? :lol:
     
    Dr.Siouxs and (deleted member) like this.
  11. Anita18

    Anita18 Well-Known Member

    Joined:
    Apr 22, 2001
    Messages:
    11,079
    What I meant was, after the total :scream: that was the logo, the branding seemed all right in comparison. :rofl:
     
  12. jamesy

    jamesy Well-Known Member

    Joined:
    Jan 25, 2005
    Messages:
    10,033
    :lol: No curved lines allowed!
     
  13. Ziggy

    Ziggy Well-Known Member

    Joined:
    Oct 7, 2002
    Messages:
    20,569
    Oh my god... This looks like it was done by a child. You could have hated London's logo but it was proper design. This is just ridiculous.
     
  14. peibeck

    peibeck Counting down the days 'til Skate America

    Joined:
    Sep 3, 2004
    Messages:
    16,274
    :rofl: That logo is... unfortunate, to put it politely. If someone just showed some the logo design to another person to guess what the design was for, I am sure the Olympics would one of their last guesses. Makes me frightened to think what the "mascot" will be.
     
  15. Dr.Siouxs

    Dr.Siouxs Well-Known Member

    Joined:
    Sep 3, 2007
    Messages:
    8,478
    Probably just a regular dude with a smiley face sticker on his chest.
     
  16. peibeck

    peibeck Counting down the days 'til Skate America

    Joined:
    Sep 3, 2004
    Messages:
    16,274
    I hope it's this one: :p

    :lol:
     
  17. Domshabfan

    Domshabfan Well-Known Member

    Joined:
    Nov 26, 2009
    Messages:
    5,088
    Nagano Olympic logo is just brilliant, however pyeongchang logo is just bad.