Thanks for posting the article. I really appreciate where the blogger comes from. It is something that everyone takes so much for granted about getting their needs and wants mixed up. But I think it is a matter of recognising it for what it is and then how you act on that. We have a fantastic program here in Australian TV called the Gruen Transfer. You want to look at how advertisting works it basically says it all. Episodes are on Youtube if you want to have a look. I am a pretty bad consumer. I usually don't get sucked much into what I see advertised on TV. But I do get annoyed at those products that try to make out problems that really haven't been problems before and people seemed to get by quite well before without them. Such the multitude of cleaning products out in the market place when something like bi-carb soda and elbow grease will do the trick just as well. But if everyone lived like I did most companies would probably go broke.