I am looking to purchase a new electric blanket and wondered what people thought about different brands. I found the Electric Blanket Institute website, which provides consumer information on Electric Blanket companies. They don't have too much to say about Biddeford - I found one at Target but there were so-so customer reviews. They have information on Sunbeam - which I can get at Bed, Bath and Beyond and on Amazon, but the customer reviews on Amazon range from Never ever buy this to ok, with most being so-so. They have information SoftHeat, which they highly recommend. Amazon customers rate this blanket an average of 5 stars Any recommendations? I know it seems a bit OTT to ask about blankets, just trying to get the best value for my money. And since we just purchased a new mattress, new bedding, new pillows trying to be as cost conscious but still getting one that will last.