Clip of Alissa Czisny in a Super Bowl ad

Discussion in 'Great Skate Debate' started by azskatefan, Feb 7, 2011.

  1. azskatefan

    azskatefan New Member

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    I missed it during the actual broadcast but a clip of Alissa is in a Chrysler commercial that was played during the Super Bowl. You can watch it at http://ow.ly/3RobG. What a great thing for her! Glad to see her get at least a little love even if they didn't say her name or anything like that.
  2. barbk

    barbk Well-Known Member

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    I just saw that. Glad they included her!
  3. geod2

    geod2 New Member

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    Alissa and Eminem in the same ad....now I've seen it all.
    But really, that was a brilliant ad....just a shame that only FS fans(mostly) know who Alissa is, why she is in that ad, and why it's so cool.
    Good for her.
    :)

    -
  4. moebius

    moebius Well-Known Member

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    I thought it was random that they included a clip of Alissa. Most people wouldn't get it because she's not a household name.
  5. UMBS Go Blue

    UMBS Go Blue KWEEN 2016! YES WE KWAN!

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    Loved that Alissa was in it - recognized her right away.

    I wasn't really paying attention to the game but happened to be tuning in when that ad came on, and I just stood there, frozen, watching. It resonates to the core for anyone who's from Michigan or who's lived there.
    alilou, Rottie, Cheylana and 3 others like this.
  6. missysays

    missysays New Member

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    Word!
  7. Rottie

    Rottie Well-Known Member

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    What an amazing ad. Really rebrands Detroit in 30 seconds.

    And Alissa's beautiful, of course. So glad she's in it!
  8. Nan

    Nan Just me

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    My home town. Brilliant.
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  9. Lucy25

    Lucy25 Well-Known Member

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    Loved that Alyssa is in a national commercial, but I am a bit confused as to why they used her in this ad for Detroit. I realize she trains in a Detroit suburb, but she is not from here. Why not use Davis and White, who were born and raised in Michigan? Not at all a slight on Alyssa, but as a Michigander myself, I was just wondering.
  10. Sylvia

    Sylvia Whee, summer club comps!

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    Does anyone recognize the outdoor rink where Alissa is spinning?
  11. Skittl1321

    Skittl1321 Well-Known Member

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    Don't Davis and White represent a club out of Canton? That's probably why they used Alissa- she is announced at competitions as representing Detroit Figure Skating Club (despite it being located in a suburb). Her club gives name recognition to the city. The commercial was about Detroit, not about Michigan.

    Alissa has done good things for the city. The only reason I've ever been to Detroit was to take a seminar from her. Many other people there traveled soley because of her. a few years in a row. It's a very very minor impact, but my "tourist" dollars went to Detroit because of Alissa. I'm glad she got some recognition here.


    (Of course, since it looks like Meryl and Charlie were born/raised in a Detroit suburbs, that would have given a good connection to use them.)
  12. Rob

    Rob Beach Bum

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    Cool I missed that one during the Super Bowl.
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  13. purple skates

    purple skates Shadow dancing

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    I assume it's Campus Martius. I haven't been to the rink so I can't be absolutely sure, but it makes sense.
  14. Cloudy_Gumdrops

    Cloudy_Gumdrops New Member

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    So did I.
  15. azskatefan

    azskatefan New Member

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    Yes, that's the rink.
  16. mgobluegirl

    mgobluegirl Well-Known Member

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    Yep. DSC skaters perform at the Campus Martius rink every winter.
  17. pinky166

    pinky166 Well-Known Member

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    Alissa is from the Detroit area, she lived in Northwest Ohio near the Michigan border before moving to the Detroit area permanently a few years ago. She's trained in Michigan for as long as I can remember, so she really is a native of the Detroit general area.
  18. query5

    query5 New Member

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    congrats to alissa for being in ad.
    this is 2nd time a figure skater was in one, maybe third.
    i know michelle was featured with a nba basketball player to promote the super bowl, was kimmie in one with armour /with nascar. i am not sure.

    by the way loved the ad
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  19. Helenista

    Helenista New Member

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    Great ad! As an expatriate Detroiter I'm glad to see some Motown love for a change.
  20. skatemommy

    skatemommy Well-Known Member

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    I would have preferred Kid Rock over Eminem...his latest music video was filmed in the UP (yes I know it's about Detroit and NOT Michigan in general)
  21. Triple Butz

    Triple Butz Well-Known Member

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    Yup, from Ann Arbor and did my UG At UM...definitely made me homesick!!:(
  22. geod2

    geod2 New Member

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    http://www.fastcompany.com/1724789/...er-eminem-break-an-awkward-silence-in-detroit

    "But the biggest choice Wieden + Kennedy and Chrysler made was their choice of spokesmusician. The guy who emerged from that gleaming Chrysler 200 was Eminem, not Kid Rock. Kid Rock is the singer who has been most associated with the revival of the city. His recent 40th birthday concert at Ford Field was a rockfest celebrating the city; he’s sponsored one charitable event after another for Detroit; and he has at least two businesses (“Made in Detroit” clothing and “Badass” Beer) that are local and proud of it.

    Eminem’s support of the city has been clear but overshadowed by Kid Rock’s. Not last night. The ad (which had been set up perfectly by an earlier Lipton Brisk spot in which an animated Eminem mocked the singer’s well-known aversion to publicity, love of profanity, and need for “hot chicks”) drew power from the fact that Em doesn’t do this kind of thing.
    There’s a moment early on when viewers could see Eminem at the wheel of the car, creating a level of disbelief that it’s actually him."


    .
  23. Doubletoe

    Doubletoe Well-Known Member

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    In fact, that's coming up next weekend, which may have been the inspiration for using a clip of Detroit FSC's best skater skating there. . .
    http://www.winterblast.com/kids-zone/
  24. skatemommy

    skatemommy Well-Known Member

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    ^geo, thanks for posting this! Guess we are being slapped upside the head that the UP isn't 8 mile!
  25. geod2

    geod2 New Member

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  26. skatemommy

    skatemommy Well-Known Member

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    ^ I'd rather see her skate to "Born Free" :cool: Serious what did Kid Rock drive in his last video? I don't pay attention to that kind of stuff...
  27. geod2

    geod2 New Member

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    Nor do I.

    That writer's tongue-in-cheek suggestion for Alissa's next gala to be skated to a song by Eminem highlights the multiple ironies in this ad.
    Alissa reportedly dislikes hip hop/rap music..
    ...and she drives a Honda.
    :)

    -
  28. Iceman

    Iceman Well-Known Member

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    ot----nice picture of Rachael on the same page as the vid
  29. skatemommy

    skatemommy Well-Known Member

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  30. barbk

    barbk Well-Known Member

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    Cute quote from Alissa about the making of the ad from a longer story about all the people involved in the ad:
    "• Alissa Czisny, the 23-year-old 2009 and 2011 U.S. ladies champion from the Detroit Skating Club.

    "The whole time out there I was spinning," said Czisny, who appears in the ad whirling in circles at Campus Martius Park in downtown Detroit. "I was a little dizzy at the end.""

    Having been involved in commercials, I can just imagine. You do things over, and over, and over again.

    Good story: http://www.freep.com/article/201102...ysler-Super-Bowl-ad?odyssey=mod|lateststories
  31. Ajax

    Ajax New Member

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    I saw this commercial! I have no ties to Detroit whatsoever nor any reason to go there but I thought the ad did a great job of marketing the city. And Alissa was beautiful in it! Too bad they didn't mention who she actually was.
  32. Willowway

    Willowway Well-Known Member

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    They didn't mention who anyone was and it would have ruined the narrative flow if they had. If you didn't know who Eminem is, you wouldn't know. They were not the point; obviously Detroit, the car culture was the point.

    I saw it as it was broadcast during the game and I was knocked out. What a great job Chrysler did promoting Detroit and the American auto industry. I know that they were trying to sell their own car (namely the Chrysler 200) but it really boosted Detroit, the auto industry, that whole package and it was so well done. Bravo to the creators.

    It sounds like Alissa was pleased to be involved to support the place that has supported her - great for everyone.
  33. leafygreens

    leafygreens Well-Known Member

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    Funny because when she won her first US title in Ohio people were trying to claim she was from Ohio... which is it?
  34. Doubletoe

    Doubletoe Well-Known Member

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    Apparently, Alissa was made in Ohio, just like her Honda. :)
  35. Skittl1321

    Skittl1321 Well-Known Member

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    You are a little bit of all the places you've been. Both will claim her, and both have shaped who she is, what she does.

    If you do something extraordinary like win a Nobel prize (or an Academy Award...), everywhere you've ever set foot in will try to claim you.
  36. skatingfan5

    skatingfan5 Well-Known Member

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    Both, kinda/sorta. :lol: As was posted, Alissa is from the NW corner of Ohio (Bowling Green) -- Detroit is the closest metro area (about 80 miles away) and that's where Alissa has always trained. So I guess you could say that both greater Detroit and Ohio can truthfully "claim" Alissa. ;)
  37. Nan

    Nan Just me

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    I'm not a fan or follower of either singer and I suppose I really can't call Detroit "mine" anymore, but I think the ad was very well produced and delivered it's message quite effectively.

    The only question I have is this...did anyone else think that in the opening shots, Eminem looked a lot like Tom Hanks?
  38. Lucy25

    Lucy25 Well-Known Member

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    What I find really interesting about the whole commercial is that everyone involved (including Alyssa) had to keep it secret for the past three weeks. The woman in charge said she was terrified someone would tell or that people would get suspicious during all the filmings. The day of the Super Bowl there was word of a commercial highlighting Detroit w/Eminem, but no one suspected the end result. So congrats for Alyssa keeping mum! It seems like someone would have seen Alyssa being filmed at an outdoor rink in Detroit and reported it on the boards. We all know how far reaching FSU is;)
  39. zhenya271

    zhenya271 Active Member

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    Alissa looks so beautiful in the commercial!
    No ties at all to the city, but as a fellow American, of course can wish a speedy "Recovery".
  40. geod2

    geod2 New Member

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    Aw, just a clever ploy by the film crew to see her gorgeous spins live and up close over and over (crew had a FS fan or two?)....
    ...Pretending they need another take, when any one of Alissa's spins randomly chosen would likely be perfect.
    Imagine (film crew to Alissa): "That was pretty good, Alissa, but we're gonna need another take....uh, maybe even another 10 or 11 of them."
    ;)


    You'd think so....