I think a lot of it is where you buy something. Trader Joe's saves me a lot of money. There is food I see there that is sigificantly less than the exact same product at the grocery store across the street, and a lot less than at stores like Whole Foods, though I do think that Whole Foods has gotten better in recent years for at least some products. (I can't eat gluten, and I was suprised to find that Whole Foods probably has the best prices for some gluten-free products; sometimes a girl just needs a sandwich.) I'm picky about the meat I eat, preferring pasture raised and organic, but it's expensive. I usually get deals buying in bulk or stock up when it's on sale. I also try to buy whatever is in season, partly because those fruits and vegetables tend to be less expensive. I've been getting great prices on apples and tangerines recently. I've come to know which vendors at the farmer's market have the best prices and best products, so I get relatively good prices for things like eggs, spinach, tomatoes, etc.