PDA

View Full Version : Change.org petition to Toys"R" Us



Pages : [1] 2 3 4 5 6 7 8

rjblue
12-06-2012, 01:36 AM
I am getting increasingly horrified at how segregated by gender the toy stores and toy departments of major stores are becoming. The "girls" section has been "shink it and pink it"'d to an insulting degree, and the "boys" section contains only action/mecanical toys.

When I was a child in the '60s, toys were jumbled together, and you'd find trucks beside dolls. When I had my children in the '80's and '90's, the toys were sorted with dolls in one aisle, trucks et al in another and things like blocks and kitchen stuff in non-gendered aisles. Now they are almost completely separate departments in stores like WalMart, and on opposite sides of the store in Toys "R" Us.

There is a Change.org petition started- Petition link (http://www.change.org/petitions/toys-r-us-stop-stereotyping-our-children#). Maybe if enough people start complaining about this, the shoppers will start complaining, and parents will stop limiting their girls to princess shopping, and limiting their boys to superhero shopping.

KatieC
12-06-2012, 02:11 AM
As a child of the 60's, I recall spending a lot of time looking at the trains. :shuffle: Even though I know I played with dolls, I don't ever remember looking at them in the toy section of the store.

I've only been in Toys R Us once or twice and didn't like it. Hamley's is my favourite.

rjblue
12-06-2012, 03:04 AM
Hamley's doesn't have stores here- but I see they took steps to get away from this awful trend- http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8952627/Toy-signs-changed-after-Hamleys-accused-of-sexism.html

PDilemma
12-06-2012, 03:09 AM
It's been maybe four years since I've been in a Toys R Us (kids in my family have outgrown it), but I don't recall sections labeled "boys" and "girls" like in the example of what Hamley's stopped doing. And if you look closely at the new sign shown, toys are still grouped by type which is essentially what this complaint is about. I'm not sure how a toy store is supposed to organize things if not by type. Also, most chain stores are laid out very specifically for the purpose of marketing and nothing is by accident. In other words, stuff is grouped as it is because it sells best that way. So they aren't going to be in a hurry to change it.

danceronice
12-06-2012, 03:15 AM
It's been maybe four years since I've been in a Toys R Us (kids in my family have outgrown it), but I don't recall sections labeled "boys" and "girls" like in the example of what Hamley's stopped doing. And if you look closely at the new sign shown, toys are still grouped by type which is essentially what this complaint is about. I'm not sure how a toy store is supposed to organize things if not by type. Also, most chain stores are laid out very specifically for the purpose of marketing and nothing is by accident. In other words, stuff is grouped as it is because it sells best that way. So they aren't going to be in a hurry to change it.

Exactly. There has to be a system, especially in a major chain store, or inventory will be a massive nightmare. And for the shopper, it makes a lot more sense to put dolls all in one place, trucks/toy cars together, 'building' toys (Legos and knockoffs) together, etc. I do *not* remember ever being in a toy store as a kid that was a free-for-all layout (and God help when our Toys r Us would change something around...dammit, the Star Wars figures/Breyer Models/My Little Ponies were in THAT aisle, not THIS one, I demand restitution for my trauma...I didn't like change, even as a kid.) A shopper doesn't want to have to go halfway across the store to find something in the same category because someone hopes that instead of buying that Skipper to go with Barbie they'll go "Hey, maybe I'll buy my daughter a Tonka truck instead" when the trucks are right next to Barbie and Skipper's over near the LeapFrog pads.

Really
12-06-2012, 04:22 AM
I've never felt limited to buying dolls for my granddaughters in ToysRUs. In fact, I bought Chuggington train stuff there for one of them a couple years ago. I've certainly never seen anything even remotely resembling a 'boys' section or a 'girls' section in the store. There's a big Barbie section that's pink, but Barbie stuff has always been pink.

*shrug*

Wyliefan
12-06-2012, 04:37 AM
I am getting increasingly horrified at how segregated by gender the toy stores and toy departments of major stores are becoming. The "girls" section has been "shink it and pink it"'d to an insulting degree, and the "boys" section contains only action/mecanical toys.

"Shink it"?

maatTheViking
12-06-2012, 04:42 AM
My problem is not so much with organization as it is with every thing for girls being pink! Or not pink if it is for boys.

I see kitchens in pink, and wonder - why does it have to be pink? It is a toy kitchen?

Also my son has loved walking with his doll stroller since he could walk, he races it around. At least I found a red one, despite it being a 'girls toy'.

It is lik everything is color coded so we don't get confused - or more like has to buy different versions of the same things fo our sons and daughters.

TheGirlCanSkate
12-06-2012, 04:42 AM
I understand the idea. For example, Lego has always been in the "building things" section with Duplo, Lincoln logs, kynex, etc. Lego makes a new "brand" called Lego Friends. They are not shelved with Lego or the building items. It's shelved next to Polly Pockets. So a girl won't see Lord of the Rings Lego, City Lego, Superfriends Lego, Ninjanjo?, Harry Potter Lego because she would have to "cross the line" and walk through the "Boys section" to get to the "building section."

I "get" that it is excluding.

But I take FULL responsibility for my child's toys. We did not do the Disney Princess thing. She got Waldorf-style dolls, I bought a gender neutral doll bed (pine, not pink plastic) and never bought the vanity or princess crap. When she got Barbies I returned them for something she could use in more ways. Since she wasn't indoctrinated into Barbie (or the idea of having to be in pink) she was indifferent to Barbie. I almost never brought her to a toy store. I researched and bought and brought home. We didn't stroll through the toy aisle at Target. WHY do parents do that and then gt upset when the child cries because they can't have something?

We had very little commercial tv until this year. So TRU can sell however they want. They put the crap cereals at eye level with kids in carts, there is candy at the check out stand. It's business and marketing and the companies that have these practice are sou-less and have no issue selling to children. And there is candy EVERYWHERE! Now THAT is a petition I would sign. Old Navy, Justice, Macy's, candy is EVERYWHERE. Why does a country were 70% of the population is overweight need candy at a clothing store?

I told me daughter since it is candy in a CLOTHING store, no health department is involved and rats eat it and walk on it at night. Disgusting. I told her I don;t have proof but the idea of it is unsanitary.:P

PDilemma
12-06-2012, 04:59 AM
1--Toys R Us isn't making it all in pink. They are just stocking and selling it. Any objections to the color pink should be directed to the companies manufacturing the toys, not the stores.

2--They wouldn't be making things pink if pink wasn't selling. Corporations are about profit not gender or any other sociological concern. And they aren't going to be petitioned out of making what sells.

vesperholly
12-06-2012, 08:41 AM
It was a nightmare trying to find appropriate baby things for my BFF, who was not finding out the sex of her baby ahead of the birth. 98% of everything is blue/brown for boys and pink/purple for girls - and I went to many stores including Target, Kohls, department stores, etc. I was shocked at how gender-segregated baby items are. Even animals don't escape the treatment: monkeys for boys and bunnies for girls.

I was finally able to find some pastel yellow and green items with ducks and frogs, but the experience left me a little shell-shocked.

Japanfan
12-06-2012, 09:54 AM
2--They wouldn't be making things pink if pink wasn't selling. Corporations are about profit not gender or any other sociological concern. And they aren't going to be petitioned out of making what sells.

However, corporations construct societal norms and standards, especially with respect to gender. They do not merely reflect those norms/standards.

Consumers can, therefore, influence the norms/standards that corporations construct by buying/not buying certain products.

danceronice
12-06-2012, 04:36 PM
I was finally able to find some pastel yellow and green items with ducks and frogs, but the experience left me a little shell-shocked.

You would think baby stuff manufacturers would know by now, even if most parents (not ALL) know the baby's gender before birth, they don't always tell everyone else, including those who are buying gifts. My boss and his wife didn't tell anyone but the grandparents that their baby was a boy before he was born, so on gifts (I tend to make stuff) I was just told the nursery was being done in 'primary colors' (as opposed to pastels.) Either one wouldn't have told me gender (heck, Baby Snoopy stuff in blue is all pastel blues.) Greens and yellows, meanwhile, are pretty safe and generally won't clash. In fact a LOT of the patterns and kits Keepsake Quilting sells for baby gifts are either yellow, or some combination of bright primaries.

And pink used to be "boy colors". (we're talking a century ago, but still.) Right now, "girly" stuff is pink--mostly because most little girls like pink. Not because they are TOLD to by society--I went through my I WANNA PINK RUFFLY BEDSPREAD AND ROOM phase, despite not being especially directed one way or another with toys. I have no idea why. Never owned a real Barbie--I played with Star Wars action figures and My Little Ponies (until I was considered responsible enough to have Breyer model horses, which break more easily and are very hard to repair without a heat gun and pins. As far as dolls, I *wanted* an American Girls doll, and got one...when I was seventeen and my parents decided I was past the 'dismember generic Barbie' phase of doll care.) My parents tended to buy toys I WANTED, and they didn't really care if my brother and I played with each other's toys, as long as we didn't destroy them. They usually only said no if they thought we were going to be especially destructive (like none of the old-school toy lightsabers, that were solid non-collapsing plastic Mom correctly assumed I'd use to whale on my little brother.....)

And if consumers WANT to change those standards, they can. Otherwise the job of corporations, be it toy manufacturers or retailers, is to supply the products they want, not to social-engineer something a few people think is more 'gender neutral' (which even there operates on the assumption that gender neutral is morally superior to 'girl' vs. 'boy' toys and carries the implication that allowing children to play with what under modern stereotypes are toys appropriate to their gender is somehow destructive.)

TheGirlCanSkate
12-06-2012, 05:13 PM
Right now, "girly" stuff is pink--mostly because most little girls like pink. Not because they are TOLD to by society

I disagree. They like pink because pink is foisted on them as the acceptable color for girls- any girl aisle from newborn through preteens - pink is the color girls are supposed to like - it's internalized. The color preference is not genetic.

made_in_canada
12-06-2012, 05:43 PM
My problem is not so much with organization as it is with every thing for girls being pink! Or not pink if it is for boys.

I see kitchens in pink, and wonder - why does it have to be pink? It is a toy kitchen?

Also my son has loved walking with his doll stroller since he could walk, he races it around. At least I found a red one, despite it being a 'girls toy'.

It is lik everything is color coded so we don't get confused - or more like has to buy different versions of the same things fo our sons and daughters.

I completely agree. I work at an independent toy store and we really try hard to get things like strollers in colours other than pink. Manufacturers just don't seem to be getting with it though. Even boy dolls come packaged in girly pink. So consequently our doll section is pretty much entirely pink. Though I will say that it's been a lot easier to find doll clothes in other colours (blues, oranges, etc..) lately.


It was a nightmare trying to find appropriate baby things for my BFF, who was not finding out the sex of her baby ahead of the birth. 98% of everything is blue/brown for boys and pink/purple for girls - and I went to many stores including Target, Kohls, department stores, etc. I was shocked at how gender-segregated baby items are. Even animals don't escape the treatment: monkeys for boys and bunnies for girls.

I was finally able to find some pastel yellow and green items with ducks and frogs, but the experience left me a little shell-shocked.

I actually think that infant toys are one of the areas that there is a lot less gender segregation in toys and also in packaging. There is lots that's just brightly coloured and not predominately pink or blue.