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mkats
01-04-2012, 12:26 AM
Looking back at Sasha Cohen's career, it seems like her list of endorsements is almost pitifully short: off the top of my head I can think of Citizen Watch, American Beef Association (both very early on in her career), some nasal spray, and... not much else. Sure, for a good part of her career she was skating in Kwan's shadow, but by 2006 she was the clear US frontrunner for gold, she was absolutely gorgeous, and she had the hardware and results to back up her skating. Was her PR team/agent just that bad that they couldn't sell the hell out of that in THE marquee event of the winter Olympics??

I'm thinking of today's (much weaker) skaters and I can recall Mirai getting Panasonic, Rachael getting Mac Cosmetics and the Colorado Potato Association. Neither has anywhere near the results/fame of Cohen but she doesn't seem to have fared any better :confused:

By the way, you can follow Sasha on twitter (https://twitter.com/#!/sashacohennyc) now. She seems happy and settled into NYC :)

IceAlisa
01-04-2012, 12:55 AM
Thanks, it was interesting reading her twitter feed. :)

kwanatic
01-04-2012, 02:46 AM
She also did the "Got Milk?" (http://www.google.com/imgres?hl=en&sa=X&biw=1366&bih=643&tbm=isch&prmd=imvnso&tbnid=5zcpfTveEwPnlM:&imgrefurl=http://lovetheice.tumblr.com/post/1155228543/ohtheseskaters-sasha-cohen-for-got-milk&docid=vi6lQjfP9gHboM&imgurl=http://27.media.tumblr.com/tumblr_l9073kqMEY1qc5l9co1_500.jpg&w=500&h=641&ei=h7QDT5euGILb0QG18uiJAg&zoom=1&iact=hc&vpx=179&vpy=122&dur=20&hovh=254&hovw=198&tx=153&ty=117&sig=111001256406052407919&page=1&tbnh=140&tbnw=116&start=0&ndsp=27&ved=1t:429,r:0,s:0) campaign as well (Michelle had that one (http://www.google.com/imgres?hl=en&sa=X&biw=1366&bih=643&tbm=isch&prmd=imvnso&tbnid=pXfpuyTZ4K-JuM:&imgrefurl=http://heatherw.com/mk/seen1c.htm&docid=7vcqiiAtIeLEsM&imgurl=http://heatherw.com/mk/endorse/pics/gotmilk.jpg&w=471&h=612&ei=h7QDT5euGILb0QG18uiJAg&zoom=1&iact=hc&vpx=852&vpy=149&dur=2576&hovh=256&hovw=197&tx=79&ty=246&sig=111001256406052407919&page=1&tbnh=135&tbnw=103&start=0&ndsp=27&ved=1t:429,r:14,s:0)too...I think they were the only two skaters).

In the 1990s and early 2000s skating was very marketable and being that Michelle was such a likable, reliable (a guaranteed podium finisher!), and successful skater, she raked in the endorsements. She ended up with endorsements for Disney, Coca-Cola, VISA, ESPN, Riedell, Maxxis, Chevrolet, East West Bank and many other big name companies and organizations.

By the time Michelle made her exit, skating was on a decline in terms of popularity and until the US has a marketable champion, I doubt if it will reach even a quarter of the level of popularity it did back in the 90s. Michelle was a star...the US doesn't have a star and hasn't had one since Michelle left...thus the companies don't have much incentive to offer deals to a will she/won't she skater who isn't reliably marketable.

berthesghost
01-04-2012, 02:53 AM
Kristi did the "got milk?" add too (first?)

anywho, the question posed is not why doesn't Sasha have as many mk, but why doesn't she have more than rachael/mirai etc... Which i find surprising. It certainly seemed like she had more, but I don't really pay that much attention to that sort of thing.

kwanatic
01-04-2012, 03:08 AM
^^Right you are! Kristi (http://www.google.com/imgres?hl=en&sa=X&biw=1366&bih=643&tbm=isch&prmd=imvnso&tbnid=m2udxZoilacIKM:&imgrefurl=http://thosewerethe90s.tumblr.com/post/5266211781&docid=hlfu0DQgkfHMVM&imgurl=http://30.media.tumblr.com/tumblr_lkta6rOfO51qcquuyo1_500.png&w=475&h=637&ei=F8EDT9awGIXYtgfZpYDRBg&zoom=1&iact=hc&vpx=411&vpy=122&dur=698&hovh=260&hovw=194&tx=153&ty=144&sig=111001256406052407919&page=1&tbnh=145&tbnw=108&start=0&ndsp=23&ved=1t:429,r:2,s:0)must have been the first. I gotta say though, I'm not a fan of that position! :lol: Yeah, Michelle's was the prettiest! I love that Vera Wang dress and Michelle looks just lovely.

IceAlisa
01-04-2012, 03:23 AM
I looked to see whom Sasha is following on Twitter and have to say that Apolo Ono's feed is the most boring ever. :yawn:

Sylvia
01-04-2012, 03:26 AM
November 2009 press release: http://www.teamusa.org/news/2009/11/17/pepto-bismol-helps-team-usa-keep-their-cool-at-2010-olympic-winter-games-in-vancouver/29128

Pepto-Bismol is also partnering with Olympic silver medalist Sasha Cohen as she returns to the ice with the hopes of joining Team USA in Vancouver.

"I've got so much going on everyday with managing my hectic practice and competition schedule as I prepare to qualify for Vancouver, so when stomach problems hit, I need a product that I know is going to work," Cohen said. "The cooling sensation of this new Pepto-Bismol lets me know relief is on the way so I can get back to my busy schedule."
:D

IceAlisa
01-04-2012, 03:29 AM
Oh I remember this. I thought it was very appropriate for us, SashaFans, as we were all developing peptic ulcers watching her compete. :drama:

Debbie S
01-04-2012, 03:33 AM
Oh I remember this. I thought it was very appropriate for us, SashaFans, as we were all developing peptic ulcers watching her compete. :drama::lol: My first reaction reading Sylvia's post was to wonder whether it was real or a joke (not that Sylvia would do that, of course :)). I don't remember it's original appearance, but I was recovering from broken leg surgery then, so I'm sure there's a lot I missed, lol.

attyfan
01-04-2012, 05:34 AM
Didn't Mirai and Rachael get their deals (MAC, Panasonic) right around the Vancouver Olys, when they were bigger news as the US team?

krenseby
01-04-2012, 06:29 AM
Oh I remember this. I thought it was very appropriate for us, SashaFans, as we were all developing peptic ulcers watching her compete. :drama:

With Sasha, could you tell that she was going to land a jump successfully by the time she was taking off? Or did you have to wait till she was in midair to feel confident that she was going to make it? Or was it an agonizing moment of eternity that lasted all the way up until the landing?

IceAlisa
01-04-2012, 06:54 AM
With Sasha, could you tell that she was going to land a jump successfully by the time she was taking off? Or did you have to wait till she was in midair to feel confident that she was going to make it? Or was it an agonizing moment of eternity that lasted all the way up until the landing?

Actually, by the end of her career I usually knew how the program would go just from her facial expression at the starting pose. But one always hung onto a shred of hope in the LP. :yikes:

I didn't trust her take off and midair positions as indicators because sometimes she'd pull off a crazy save, especially with the 2 axel.

Jot the Dot Dot
01-04-2012, 09:35 AM
You mean the makers of Tinactin haven't approached her?

kwanatic
01-04-2012, 02:48 PM
With Sasha, could you tell that she was going to land a jump successfully by the time she was taking off? Or did you have to wait till she was in midair to feel confident that she was going to make it? Or was it an agonizing moment of eternity that lasted all the way up until the landing?

This. :D

The weird thing was a lot of the time Sasha appeared to have a good take off, be good in the air, only to have her blade slip from under her at the last second. :yikes:

DarkEyes
01-04-2012, 04:02 PM
I never understood why Sasha wasn't endorsing makeup! Her face is gorgeous and her skin is flawless!