View Full Version : Man credited with creating Doritos dies in Dallas

09-26-2011, 05:01 PM
DALLAS (AP) Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for Oct. 1. Daughter Jana Hacker of Allen tells The Dallas Morning News (http://dallasne.ws/qzPm9E) the family plans on "tossing Doritos chips in before they put the dirt over the urn."

West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea but conducted marketing research that led to the Doritos rollout.

Hopefully "dip" will not be involved.

09-26-2011, 05:03 PM
My husband will be forever grateful to West as he eats Doritos with just about everything.


09-26-2011, 07:41 PM
Nacho cheese Doritos. I am forever grateful to him, may he RIP.

09-26-2011, 10:10 PM
Cool Ranch. I can't eat chili without them. RIP.

09-26-2011, 10:57 PM
I'm eating a bag of Nacho Cheese Doritos as I type this.

09-27-2011, 05:53 AM
My middle school lunches would not have been the same without Cool Ranch Doritos!


09-27-2011, 01:08 PM
A grateful public thanks him and may he rest in peace.

09-27-2011, 05:14 PM
May he rest in peace.

09-27-2011, 05:49 PM
A grateful public thanks him and may he rest in peace.

Few packed lunches would have been complete without Doritos!